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Welcome to Second Peer Services Co., Ltd.

"The mission statement of Second Peer Services Co., Ltd., 'Building a Sustainable Regional Society Through the Pioneering of "Moon Frontier",' expresses the company's commitment to solving regional issues through innovative approaches, aiming for the sustainable development of local communities. Based on the principle of corporate social responsibility (noblesse oblige), the company seeks to foster the next generation of leaders, enabling regional societies to shape their own future and form sustainable communities."

Mission Statement
"Building a Society of Local Revitalization through the 'Moon Frontier'"

Second Peer Services Co., Ltd. is committed to solving social and regional issues and developing human resources in order to achieve sustainable local revitalization, based on the spirit of "Noblesse Oblige." Under the philosophy of the "Moon Frontier," we create new value and support regional communities in empowering themselves to shape their own future. We aim to build sustainable communities where the next generation of leaders fulfills their social responsibilities rooted in their regions and grows together with the community.

 

1. "Noblesse Oblige" — Leadership with Social Responsibility

As a company, we uphold the principle of "Noblesse Oblige," the social responsibility that we must bear. Our core belief is to always act justly toward society. By fulfilling our responsibility toward regional development, we aim to create an environment where local areas can continue to thrive for future generations. This way, we not only solve regional issues but also bring lasting value to society as a whole.

 

2. "Moon Frontier" — A Symbol of Innovation that Unlocks New Possibilities

"Moon Frontier" is a concept that symbolizes our vision for local revitalization. It represents innovative solutions that arise through new perspectives, technologies, and collaborative approaches to address long-standing regional challenges. We aim to uncover the untapped potential of regional communities and promote development that transcends traditional frameworks. Our mission is to open up new frontiers alongside the regions we serve.

 

3. "Local Revitalization" — The Foundation for Sustainable Growth

Our fundamental purpose lies in building systems that support sustainable development, looking toward the future of regional communities. By leveraging the strengths of local industries, cultures, and communities, and collaborating with a diverse range of stakeholders, we provide comprehensive solutions to the issues facing local areas, such as population decline and economic stagnation. Through growth strategies rooted in the local community, we promote local revitalization and create an environment where residents can live with pride.

 

 

4. "Solving Social and Regional Issues" — Sustainable Solutions to Complex Challenges

The challenges facing modern society are complex and diverse. We play a leading role in addressing these issues. By collaborating with local residents, businesses, governments, educational institutions, and other partners, we co-create solutions tailored to the unique needs of each region. We focus on forming sustainable communities that can address issues such as population decline, aging populations, environmental concerns, and economic decline in rural areas.

 

5. "Human Resource Development" — Cultivating the Next Generation of Leaders

Sustainable local revitalization is only possible through the development of future leaders. We foster the next generation of leaders through exploratory learning and entrepreneurial education, empowering them to contribute to both their local communities and the global stage. This enables regional communities to solve their own challenges and carve out their future. We promote career education across multiple generations, from young people to seniors, producing the human resources who will carry the future of regional communities.

 

6.The Significance of Our Existence in Society

The significance of Second Peer Services Co., Ltd. lies not only in solving problems but also in maximizing the potential of regional communities. Through human resource development and the resolution of social and regional issues, we create an environment where regional communities can take charge of shaping their own future. With a strong sense of social responsibility and a commitment to continuous innovation, we remain a company that proudly contributes to the sustainable development of regional communities, both in Japan and globally.

 

This mission statement clarifies the role of Second Peer Services Co., Ltd. in regional communities and emphasizes our approach to shaping the future through social responsibility and innovation.

握手二人の男
【Blog #46】Being Understood

Good morning. Today marks the start of the World Series in Major League Baseball (MLB) in the U.S.

The topic of the day is "Being Understood," a subject that proves to be quite challenging.

As babies and young children, we naturally express our needs by crying, and parents or other caregivers try their best to understand us. However, as we progress through elementary, middle, and high school, the responsibility shifts: we must actively strive to make ourselves understood by those around us, rather than relying on others to figure us out.

Reflecting on my career, which spans over thirty years, I feel as though I’ve been in a constant state of explanation. In my thirties, one of my supervisors told me, "Your explanations don’t even sound like Japanese." Nowadays, that would probably be considered workplace harassment. I’ve even been labeled “communication impaired” — perhaps I’ve never been all that skilled in this area.

If we look at artists, particularly painters, authors, and composers, many are only recognized and highly valued posthumously. During their lives, they often go underappreciated until a specific event triggers a newfound appreciation.

So, what should we — you, myself, all of us — do?

"Being Understood" is vital for employment, education, and later, in promoting one’s own products or services. I don’t have a silver bullet, but I believe it comes down to continuously thinking things through, and “wall-bouncing,” as they say: explaining to various people, revising based on feedback, and refining our message.

Yet, there’s no denying that “being understood” can be very energy-draining. Taking care not to overexert oneself is equally important.

(Posted on Saturday, October 26, 2024)

サーファー
【Blog#45】"The Value of One’s Existence."

Hello everyone,

The theme of today’s [Blog#45] is about "The Value of One’s Existence." It’s quite a deep topic, but I’d like to share my thoughts with you. I believe many of you have thought about your own "value of existence" at some point.

Personally, I would say that I’ve struggled with this, as someone who tends to have "low self-esteem." While it’s pointless to criticize society, in our "capitalist society," it’s easy for the "value of one’s existence = monetary value." Looking at those around me, especially my peers in their 50s and older, conversations tend to focus on five key points: "(1) Early retirement," "(2) Children’s education expenses," "(3) Mortgage," "(4) Life in retirement," and "(5) Caring for aging parents." What all these five topics have in common is that they revolve around "money."

Now, I’m not here to criticize the "capitalist society." As Friedrich Hayek argued, "Capitalist society has eliminated street children," and I don’t deny that claim. However, I do find it emotionally difficult to accept that "the value of a person’s existence is measured by monetary value."

A well-known individual once said something like this: "Wait for the big wave!"

What they meant was to "think of yourself as a surfer and patiently wait for the big wave to come." It might sound like some mystical, otherworldly idea, but I agree with it. I believe that, in the end, we must follow the "fate of life."

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【Blog#44】"Human Resource Development Progress."

Good morning. Suddenly, the autumn breeze is upon us today.

The theme of today's [Blog #44] is "Human Resource Development Progress."

Our company's "Human Resource Development Progress" consists of four points: "(1) listening (input), (2) writing (thinking), (3) speaking (output), and (4) realizing (understanding)." When I explain this, almost 100% of people judge it as "common sense," "something everyone is already doing," or "something anyone can do." This year, Shohei Ohtani of the MLB Dodgers started a strange? routine where he places his bat on the home plate to check his stance before entering the batter's box. The famous player and manager Hiromitsu Ochiai commented on Ohtani's routine, saying, "He's just performing a basic action."

On a personal note, this reminds me of an experience from almost 30 years ago when I entered graduate school. Until then, from elementary school to university, the process of performing tasks through steps (1) to (3) was enough. However, I recall how my thought process changed dramatically in graduate school. To put it grandly, it was like setting sail on a great adventure to "discover something that doesn't exist anywhere in the world (understanding it)." This is akin to what is often referred to these days as "zero-to-one thinking" or "creating added value." I’m not advocating that everyone should attend graduate school—time, money, and timing all play a role.

Returning to my original point, our company's "Human Resource Development Progress" consists of four steps: "(1) listening (input), (2) writing (thinking), (3) speaking (output), and (4) realizing (understanding)." To be extreme, with these four steps, you could even write an academic paper. There's a saying, "Start with yourself," but today I conclude with this message: "Rather than trying to be eccentric, it's more important than anything to be faithful to the basics."

(Posted on Sunday, October 20, 2024)

人間とロボットの友情
【Blog#43】 Coffee Break #3

Hello everyone. Just as we were beginning to feel the refreshing autumn breeze, it's gotten warm again.

The theme of today's [Blog#43] is "Coffee Break #3," where I’ll share some recent thoughts.

It's been just over a month since we started this new venture, and lately, I’ve been presenting our company’s projects every day. Sometimes the message gets across well, and sometimes it doesn’t. But what’s certain is that by exchanging opinions, I can organize my thoughts. One of my bad habits is trying to cram as much information as possible into the presentation, which sometimes ends up being 30 slides long.

Thanks to the pandemic, "online meetings" have become a daily routine. Before COVID, face-to-face meetings were the norm, meaning we had to visit the client in person and print out materials. Now, I certainly appreciate how much easier it’s become, with no need for travel or printing materials.

However, whether business has progressed because of this is another matter. What remains unchanged is that "content is king." Recently, with the rise of "open innovation," I see a shift from traditional client-vendor relationships to partnerships. I take this as a positive sign.

Our company is just a tiny ant, so we’re working hard to ensure that we don’t become all talk and no action. To that end, we’re focusing on "filling out the core content" as we aim for implementation. Under the title "Regional Revitalization and Social Issue Solution Project," we are tackling the themes of "human resource development" × "social issue resolution" × "regional revitalization." We hope to announce our projects to everyone soon. We appreciate your continued support.

(Posted on Saturday, October 19, 2024)

都会のビジネスマン
【Blog#42】"To those who can say 'No'"

Good morning! It's Friday today, and the weekend is just around the corner.

Today's theme for 【Blog#42】 is "To those who can say 'No'."

For students, it may not be well-known, but there is a best-selling book by the late former Tokyo Governor Shintaro Ishihara titled *The Japan That Can Say No* (published in 1989).

What I want to convey today is the importance of "declining work or invitations." While it may not be as intense as before, our society is still very busy. Many people likely struggle with how to manage time effectively and handle multiple tasks at once.

We often hear the advice, "Manage your time yourself!" But for those around the age of 30, it’s more common that your schedule is dictated by the surrounding environment rather than your own preferences. While society emphasizes the importance of "value creation," it’s also a "society of exhaustion."

So let me say this clearly: "Decline work or invitations."

On a personal note, someone recently asked me, "Do you play golf?" and "Do you like drinking?" They were kind enough to invite me to a "golf community" or suggest we meet for drinks because they were concerned about me, knowing I had just returned to Nagoya and might feel out of touch, like Urashima Taro. Since I don't play golf, I explained my situation and politely declined the invitation.

Although starting a new business doesn’t involve much administrative paperwork, the top priority for me right now is to enhance the core content of our company’s operations. And to do that, I need "time to think" and the mental space to do so.

Returning to the point, "value creation society" and "exhaustion society" are two sides of the same coin. So, are you someone who can say "No" or someone who cannot? Which will you choose?

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